
sNug's mission: "To turn the most humble socks into high-quality socks that glorify God and benefit people"
Socks have always been an underappreciated accessory. No one cares whether they are comfortable to wear or whether they have any function.
In the brands of clothing, sports and shoes, socks play an unimportant role!
sNug took the lead in making changes, making socks with precise specifications and sizes according to foot shapes, delving into healthy deodorizing technology, not using chemicals, and establishing 13 testing standards, becoming a benchmark for excellence in the healthy socks industry.
Not only does it allow people to feel the benefits of good socks, it also drives the production of more good socks, sets a benchmark for high-quality socks, and becomes the glory of MIT sock manufacturing.
sNug socks bring people comfort, warmth and confidence starting from the feet!
About Us
Reduce carbon emissions! The sock industry is striving to transform plastic bottles and corn fiber socks to take a sustainable approach
"Taiwan used to be a well-known sock production base, especially in Shetou in central Taiwan. At its peak, there were more than 400 sock factories, but now there are only about 100 left. Now, some businesses, with sustainable development as their goal, use discarded plastic bottles as raw materials, and use complex processes to make multifunctional socks in 10 sizes to enter the consumer market. The Sock Association also stated that due to the global sustainable development boom, they will move towards environmentally friendly materials in the future as a goal of saving energy and reducing carbon emissions.

Picture/TVBS
Zhong Zhicheng, the first functional socks company in Taiwan, won the Golden Merchant Award for "Excellent Merchant"
Taiwan's original functional socks brand snug (Snug Enterprise Co., Ltd.) won the 2023 Golden Merchant Award, which symbolizes the highest honor in the business world. It is the first sock company to receive this honor. The founder and general manager Zhong Zhicheng was awarded the highest honor of "Excellent Merchant" in the 112th Golden Merchant Award at the "77th Golden Merchant Award Excellent Merchant Award Ceremony" held on November 1. Minister Mei-Hua and Chamber of Commerce President Hsu Shu-po jointly presented the awards and went to the Presidential Office on November 7 to meet with the President and heads of the Executive Yuan, Legislative Yuan and other ministries and agencies. President Tsai said that all the winners are outstanding representatives from all walks of life. They not only have excellent business reputations, but also continue to promote technological innovation. More importantly, they actively fulfill their social responsibilities and work with the government to promote the vigorous development of Taiwan's overall economy.

sNug gives full care to Zhong Zhicheng, who won the Golden Merchant Award "Excellent Merchant"
Photo/Provided by SJ Enterprises
The story of the comeback of debt-ridden Shaodong’s “deodorant socks” (Extraordinary News/Taiwan’s Truth, Kindness and Beauty)
Because of a pair of deodorant socks, the troubled young man Chung Chih-cheng fell to the bottom of his life. He got back on his feet and founded a deodorant socks brand. Now it is not only the designated socks of the professional baseball team, but also sold in department stores and hundreds of sports stores in Taiwan. The supply store can sell half a million pairs a year. Looking back on the journey along the way, Zhong Zhicheng grew up as a carefree textile boy, but suddenly encountered a huge change in his life. His mother suddenly died of cancer, and his father's company was not doing well, and he accumulated hundreds of millions of dollars in debt. His life suddenly hit rock bottom. Let’s hear how he started his business by selling deodorant socks with only 2,000 yuan. He gradually established his own brand and turned his life around!

The story of the comeback of debt-ridden Shaodong’s “deodorant socks” (Extraordinary News/Taiwan’s Truth, Kindness and Beauty)


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